Contingent Valuation in Measuring Fishermen’s Willingness to Pay for the Conservation of Hammerhead Shark (Sphyrna spp) Resources in Tanjung Luar, East Lombok

The hammerhead shark has high economic value, but its population is highly threatened due to exploitation. This study aims calculate the level of preference fishermen on value willingness pay for conservation resources. research was conducted from November December 2020 in Tanjung Luar Village, East Lombok Regency. method used observation and in-depth interviews with a sample 150 fishermen. analysis binary logit regression using R studio 4.1.2 tool. results this indicate that (1) total price all IDR 9,654,000, average monthly 53,633 per person; (2) factors are quite influential respondents' age, education level, number family members, income. resources needs be considered because it been included CITES Appendix II red list critically endangered status towards extinction. Suggestion there need educational steps various parties regarding importance existence sharks ecosystem so they can reduce fishing activity nature.